SEO

Most of our students take these two part-time courses back-to-back to maximize their learning.

Intro to SEO
Sep 26 – Nov 2

36 hours of learning over six weeks
Part-time, evenings from 6:30–9:30pm
Tues & Thurs

Search Engine Optimization is a marketing discipline focused on improving visibility in organic search engine results. It includes both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Created for marketers or anyone with an interest in improving SEO (such as freelance web developers), this course will help you level up through learning both the technical and creative sides of SEO strategy.

Forget what you’ve heard about SEO - this course is 0% fluff. In this highly technical course, you’ll dive into core SEO concepts, keyword & content mapping, authority & links, analytics & tracking, strategic planning, and more. As always, lessons will be delivered through a series of hands-on, project-based exercises, and you’ll tackle a challenging final project - where you'll create an SEO plan for a new website. This will help bring together all the concepts and give you an original portfolio piece to show off your new SEO strategy skills.

This course is perfect for marketers or anyone with a general interest in SEO. This course is suitable for beginners - experience with SEO is not required.

Please note that this program is offered in English
Course capacity: 30 students

$2300

plus HST

Earlybird Price

Apply before May 23

$2500

plus HST

Regular Price

apply now
Advanced SEO
Nov 7 – Dec 14

36 hours of learning over six weeks
Part-time, evenings from 6:30–9:30pm
Tues & Thurs

This course will build upon the SEO fundamentals learned in the introductory course and cover everything you need to become an SEO expert.

In this course, students will cover advanced topics at a deeper level, such as creating SEO action plans, analytics & tracking, authority & links, strategic planning, local SEO, keyword & content mapping, tools for efficiency and more. As with the Intro course, lessons will be discovered through hands-on, project based exercises. For their final project, participants will be assigned a real-life client (all non-profit organizations or charities), develop a comprehensive SEO strategy for them and then execute it. You’ll scope the project, complete keyword & content maps, set up analytics, complete a technical audit, track keywords, create call-to-actions, create content, complete technical SEO implementation, create a local SEO strategy, develop a link-building campaign, create client-facing documents and more.

If you've completed our Intro to SEO course, this is a great way to continue your learning and put more concepts into practice. It’s ideal for marketers looking to master digital.

Please note that this program is offered in English
Course capacity: 30 students

$1400

plus HST

Earlybird Price

Apply before May 23

$1600

plus HST

Regular Price

apply now
+$500

Supercharge your learning: Graduates of Intro to SEO are eligible to take Advanced SEO for only $500.

Questions?
Email us anytime

Meet your SEO Instructor

Troy Boileau

Lead Instructor, SEO

@TroyFawkes

Troy Boileau has over five years of experience in the digital marketing industry. Over the last three years, he helped build the SEO division of Powered by Search - Canada's fastest growing digital marketing agency. Leading the SEO team there, he's worked with clients from multinational corporations and Fortune 500 businesses, such as FedEx, Bank of Montreal, Rogers, RE/MAX Canada, and more. Outside of work, Troy likes to spend his time on the side of mountains, climbing with friends. Otherwise he's developing new SEO solutions, improving his development skills, or learning rocket science (go SpaceX!).

All courses hosted at
HackerYou in Toronto
483 Queen Street West
Come say hello!

Have a question?
Email us info@hackeryou.com or tweet @hackeryou.

Student Stories
  • about
    gab

    Graphic Designer turned Freelance Designer and Developer at Gab White Art & Design

    I moved across the country a week earlier and immediately felt at home. HackerYou is like summer camp for people who are ready to start doing meaningful work and change the world. I made lifelong friends, learned an entirely new skill set and changed my life.

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  • about
    asaf

    Comedian turned Freelance Web Developer

    Honestly, there are plenty of ways you could learn to be a professional web developer. HackerYou teaches that really well, but they also work to build towards all the best parts of what the tech industry can be; exciting, diverse, and incredibly social and friendly.

  • about
    emily

    Former librarian, now realizing her dream at Rangle.io

    Facing a dead-end career, I decided to attend HackerYou. Now I have a rewarding job and a great career path. I've met friends I'll have forever, and had an experience I'll never forget. I finally know where my life is headed. And I'm psyched.

    view emily's story
  • about
    nancy

    Musician turned developer, now employed at Dynamo in Montreal

    HackerYou gets you ready for the industry. You leave not only equipped with fundamental skills and industry best practices but also the right attitude that coding is creative and fun. The diverse and inspiring community of people drives you to always challenge yourself.

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  • about
    wisam

    Backend developer turned full-stack developer, now working with cutting-edge tech at rangle.io

    Curious about front-end web development, I joined HackerYou. Nine weeks later, I left with many incredible memories both inside and outside the Lab, with and without a computer. Now I have vision and clarity, and I love what I do!

  • about
    frank

    Innkeeper turned web developer, now full-stack engineer at CircleCI

    I really love the alumni presence at HackerYou. As someone new to the tech industry, the mentorship and insight from alumni who have been in my shoes has been invaluable. I look forward to mentoring the next cohort and perpetuating this cycle of success!

  • about
    emilia

    Designer turned developer, now working at Facebook in Menlo Park

    The group that HackerYou brings together are intentionally diverse in their backgrounds: librarians, receptionists, journalists, freelancers, and of course, designers. But we all have one very important thing in common: we want to create beautiful, interactive web experiences.

  • about
    hamsa

    Graphic designer turned developer freelancing in Pune, India

    I got the feeling that there was something more than code I was going to learn at HackerYou. I had found a community passionate about learning and helping one another. I felt at home.

    view hamsa's story
  • about
    kevin

    Musician turned developer now working in the startup world at AdParlor

    At HackerYou, there’s a sense of community; everyone has a passion for what they’re doing, the teaching is infectious. I have a different outlook on work and life in general now. I feel a lot more positive.

    view kevin's story
  • about
    jordan & trudy

    Economist and mainframe developer turned co-founders of Up at Five, a Toronto-based digital agency

    Everybody could be a programmer. People come to it from different backgrounds and bring different knowledge to it. Our success comes from our problem-solving nature, and willingness to be wrong. We didn’t plan to start an agency; we just followed our instincts.

    view jordan & trudy's story
  • about
    Curtis

    From cups of java to JavaScript.

    After working in bars for 10 years, I decided to learn to code. HackerYou's part-time web development class inspired me to learn things I never thought I could do before. Now, I’m making JavaScript applications!

  • about
    Simone

    From Ladies Learning Code to life-long learner.

    Taking the part-time web development courses literally changed my life! It inspired me to take on client work in my spare time, and I've since grown those skills into a successful full-time business called Holder Web Design. My future looks so bright!

  • about
    Stephanie

    Architect turned globetrotter.

    I enrolled in a HackerYou course while working as an architect. I felt incredibly inspired and supported by the environment, and consider it one of the best learning experiences of my life. I recently moved to Rwanda to work remotely on the web!